Flip the Media: An Indie Bookseller in Amazon Territory


Tom Nissley is a former books editor at Amazon and an eight-time "Jeopardy!" champion. He used his game show winnings to focus on writing full-time and published a book in 2013. When his neighborhood bookstore, Santoro's Books, was up for sale in 2014, he bought it and re-opened as Phinney Books in the Phinney Ridge/Greenwood neighborhoods of Seattle.

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Shelf Awareness